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The importance of imagery within your social marketing

Visual Social Media

Social Marketing: Click on the image above to visit the full story over on Adobe Slate.

This week’s blog post covers social marketing for non-visual businesses. Just because you don’t have a product to “tweet”, doesn’t mean you shouldn’t be including imagery within your posts. Imagery has become such a strong force within social media, that plain text posts often go ignored no matter how good the content! Learn how to approach your social feed differently to make the most of your business and maybe even attract a new audience to what you have to offer.

There are now so many options for creating images and “memes” for social media that the focus is now on your creativity rather than your ability. Personally I have a thing for Adobe Post – its a great way of creating imagery quickly either based on your photos or public domain imagery for a variety of purposes – from website mockups to blog headers! For those who don’t feel they can see a solution for their feed, we can help! We can supply either full social marketing campaigns or a single image (and all points in-between). You can find a little more on this service here.

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Book Writing for Non-fiction – How To Complete Your Manuscript – Part 3

Concept stage

Part 3 – Complete your manuscript

If you have already read Part 2, you will want to complete your draft manuscript. Having developed a skeleton manuscript in Part 1 including detailed writing of the first 4 sections, and prepping your manuscript to a more readable format you now need to finish it off ready for our editing service, or move onto our Base module.


Now you have a skeleton manuscript, your next step is to flesh out your content to complete your book ready for the next stage. The important thing here is to NOT waffle, but to use your padding to deepen the understanding of your concept, utilise your expert knowledge to its fullest while maintaining readability. Readers will quickly lose interest if the book becomes stalled by waffle. Add content where it enhances or eases the readers understanding of your message. There are a few ways we can do this…

Ways of drawing attention to key content

If you have an interesting side point to make, consider using a breakout box. This is a small box that stands out due to its graphical treatment – great for links, videos, further reading and side points for further consideration. They can also be used to refer to other sections and phrases within your book.

Even WordPress has a way of doing this by using block quotes, and here on Kissed Off we use these either for key reviews, authors comments and more.

A picture speaks a hundred words. This is especially true with training titles, as they can often communicate How To content more effectively than paragraphs of text. Consider a step-by-step series of images on how to do your instructions. Images are also a much more engaging way to express data, as well as letting the reader draw their own conclusions to the data you provide through charts, graphs and infographics. Images could be an inherent part of your entire book, or just used in a key section to underline part of your content. They can also be used as background imagery to signify changes in content between chapters – like visual chapter headings.

If a picture speaks a hundred words, video can speak thousands! Especially true with tutorials with particularly detailed, complex or critical instructions, videos can often be a quicker and easier way to express educational content. They can feature either recorded or animated content and will be hosted online and/or embedded into your book (depending on format/platform). These can either be placed in a breakout box (for more information watch… ) or as a key part of your content within your main text stream (this is as important as the rest of the book…).

Over the next few years, we will also see an increasing use of audio within eBook titles – either to add engagement with content, aid accessibility to key sections as well as being used for audio centred content.

With the use of interactivity increasing with eBooks, it is important to consider this fully as part of your complete manuscript.

Other ways of adding padding to your content

One of the first ways to add more to your content is to use quantifiable data from third parties to strengthen your content. You can do this either by external linking, or by using their content with permission (as the Author, you must seek this and prove you have done this to Kissed Off prior to publication). If using their content, we can restyle their data to suit your book’s design, or we can use their styling if you prefer and either use the original interpretation of data, or adapt it to your own interpretation. You could either use the data in its complete or abbreviated form.

Another way of adding weight to your content is to utilise expert opinion. Again, you will need to ensure you have the relevant permission and accredit them correctly within your content (this may include any external link they request). By using expert opinion to back up your content, the reader understands the point is credible and will look more seriously at how to implement it.

Likewise, you could use a third-party opinion which is opposite to your content to add a method of debate to your book and to show why your opinion is the more correct, or best practice, interpretation.

You could also utilise your internet based research as a method of providing further reading, as well as backing your viewpoint.

If your content is particularly complex or uses specialised terminology consider adding a Glossary to aid your reader. Likewise, instead of using complex terminology, consider how you can write in simpler terms. This can often, by its inherent nature, pad your content through more in-depth explanation of individual concepts. What seems simple to you, may not seem so simple to your reader.

Consider including your personal opinion as well as your professional opinion. This may not be appropriate for all titles, but it does allow your reader to connect with you as an Author and as an individual.

Re-read your content

Once you’ve completed the first draft of your content, go back through and read it from start to finish with fresh eyes. This will highlight to you any content you may have missed that you need to include. Make sure you have covered all the points in How To Do sections, any references are listed and that your content flows in a natural manner. Next, you will need to check your fundamental basics – spelling (don’t rely on spellcheck-especially for advanced terminology) and grammar, styling hierarchy and links (make sure any external links are still current and are linking to the correct content).

Once you are happy with your manuscript, ask a friend, family member or respected colleague to read your book. This will highlight readability, missing content, understanding and potentially errors you may have missed due to the familiarity with your content. If possible, get 2-3 people to view your manuscript from different backgrounds as we all read books differently and have varying degrees of knowledge.

Contact Kissed Off

At this stage we would look at drawing up (or amending) your Advanced Information Sheet. We would also be able to give you an idea on page counts, print run costs and more. You may also want to consider our Edit module, where we will also run through your manuscript for you and suggest any areas for improvement, additional content you may wish to consider or fundamental areas for improvement. Our edit module can affordably cut down any additional time that would be required in later stages of the book due to major amends and so forth, and we would strongly recommend this module for first time writers. For those that choose to advance directly to our Base module, we will carry out a basic spell check and grammar check only.

Publishing doesn't have to be difficult with Kissed Off Creations Ltd

If you want help with getting to this stage, consider either our write module or our curate module.

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Book Launch: Tweet Your Way to Success by Samantha Kelly

Tweet Your Way to Success by Samantha Kelly

Tweet Your Way to Success by Samantha Kelly

Ever wondered what it is like to start a business? Have you asked yourself what do I need to do? What characteristics are needed?  How can I start a business when I have no money or experience? Does Twitter work as part of a marketing strategy for your business? How is it going to help me get my business out there? 

Well in this book, Samantha shows you how she started a business with no money and went from lone parent on social welfare to a top influencer and leader in her field. She will give her tips for Twitter and how to use it effectively using simple language and with a clear message that when you assist others it will come back to you. How to build relationships and nurture them.
And most importantly how to be yourself and use your personality to succeed!

You will be taken through starting out in business, networking and advice before moving onto creating your Twitter account and beyond!

Samantha used our Blog to Book package to bring her book to print! This great package uses your existing blog to create an amazing paperback book!

The first books will be dispatched on approximately 12th June 2014 (provisional date, actual despatch will be notified). Those with pre-orders will be dispatched first. The book will be available on Amazon, however Amazon RRP will be more expensive.

Samantha Kelly is an Ireland-based business woman who has appeared on Dragon’s Den as well as a host of media programs. Following the sale of her first successful business, she has now launched Tweeting Goddess to help those wanting to use Twitter to grow their business.

Buy this book through us here for only £7.99 +P&P or in digital format for £4.00

Tweet Your Way to Success
Tweet Your Way to Success by Samantha Kelly
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Success as Samantha Kelly launches her first book!

Pre-order: Tweet Your Way to Success

Coming at the end of the month is Samantha Kelly’s (aka Tweeting Goddess) first book! Her debut title is on how to use Twitter and social media for your business. From starting up your business to how to turn your business around, Ms Kelly’s book covers both the highs and lows of social media and business.

Tweet Your Way to Success is suitable for social media and computer novices. Those who already use social media but have found it is not benefitting their business will also find useful tips to improve. It contains not only Ms Kelly’s own Twitter stories, but also those of her network of how they have benefitted from Twitter in their own businesses.

It also has a section on starting your own business. Building on Samantha’s experience is a great platform for any new entrepreneur. A former Dragons Den applicant, Samantha has built up several successful businesses. These were in a range of fields, having built up her experience since her first business.

So make sure you use Twitter effectively to build up your business to success, through improved sales, new contacts and just through talking to your peers. And you can even do it in your PJs!

Please note: Price has yet to be confirmed and book may not be available for upto two weeks. Pre-order option only registers interest and does not constitute an order of the product. You will be notified as soon as product is ready to order.

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A Tweet a Day to Sell Your Book

One of the questions I often see asked on forums across the internet is “How can I use social media to market my book?”

So you’ve published your book – great – published it with us – better still! And even if you didn’t publish your book with us, you can market it on our site. But now what…

You’ve sold a few to friends and family, and your initial tweet about your launch has been and gone – but how do you keep the buzz going? Simple, start tweeting again! There are lots of book tweeters who are only too happy to feature your title for little to no cost to all their followers. Start tagging your post to get instant retweets. Hashtags are a great way of pushing your tweets beyond your audience – you could hashtag a particular retweeter (e.g. Bizitalk – great for business titles), a topic (e.g. #photography) or indeed your publisher.

Publishers love clients who feedback about their process and will happily continue to promote your book long after it has been published. However, even doing this you may be missing out on a potential audience – so we recommend taking part in Twitter chats. These are again enabled by hashtags (e.g. #Worcestershirehour) and typically last an hour and can be based on geographical area, interest or target audience. Twitter chats are HUGE for us, we cannot overstate their importance in our working week, whether its new readers or writers – or even suppliers. Plus they are great fun, and will always boost your followers!

So that’s Twitter dealt with,… but what about other social media

Get a Facebook Fan Page – it gives you traceable data on how many people are reading your posts. Its no good shouting out about your book endlessly to the same 10 friends that read it last time! A page is the only way to draw in new people – invite them from your Twitter and they will tell their friends by association. This is a great way to build a following – and ideally should be done before you even launch your book.

Google+ is a must – it will help you in your Google rankings as well as having a different audience to Facebook. Another great boost to mention at this point is a video for your book. For as little as £45 you could have a video on YouTube which will again boost your Google rankings.

LinkedIn is probably the hardest to utilise, and therefore least utilised, book promoting platforms there is. While you may have a vast network, it is tricky to target your posts to those who would be interested. The key to LinkedIn is groups. Find a group that works for you, and keep being active. By being active your ranking within the group will go up, and your posts will become easier to find.

This is only a brief intro for social media for authors, but over the next few weeks I hope to cover each topic in greater depth.

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My Tips for Twitter Success

Following a brilliant event at WorcestershireHour LIVE last November, I thought I should share some tips I have found for working with Twitter after being called a Twitter Queen! For those who want to know what WorcestershireHour is – join in on Twitter every Monday 8-9pm for business and charity networking. You can follow me @natballard and Kissed Off @KissedOff

10 Twitter tips

#1 – follow @bizitalk and @udontework (or anyone else on my allstars list – great for RTs, and be sure to RT in return!)
#2 – If you are mentioning your product or anything else you want Retweeting, first say “pls RT”, secondly be sure to add #bizitalk and #udobiz for automatic retweets as well as other relevant hashtags that you will find along your Twitter journey.
#3 – there are some great twitter hours out there. The best for us is Worcestershire Hour – phenomenally busy and we had our first live event on Monday along with TV and radio coverage. To join in make sure you add the chats hashtag e.g. #WorcestershireHour
#4 – Tweet to give and not to get. For every post you tweet about your product, you should do roughly 10 RTs, 5 personal tweets, 3 useful snippets of information
#5 – People buy from people, this is never truer than on Twitter. People know me at networking events by my twitter profile alone! If possible get known by a nickname – hence my tag is Nat and not Natalie, and have a good photo and not a logo as your icon. As I have two accounts I can do both, and the difference between the two accounts is astonishing! Don’t be an egg!
#6 – Support your local businesses by RTing, and remember that networking is not just to the people in the chat or conversation but also all their followers.
#7 – If you have a good news story, tell it – either by snippets or link to a blog post. A great way to drive traffic to your blog!
#8 – Tweet links to blog posts, LinkedIn content and other sites as well as your own site. This lets your followers see there is more to your involvement than just your own website.
#9 – Make lists of your regular RTrs, clients and suppliers for easy targeting of tweets.
#10 – Be consistent, tweet daily and NEVER tweet drunk LOL

To get the most out of Twitter

#1 – Connect it to LinkedIn in your account settings on both sites. Don’t send everything you say on LinkedIn to twitter tho – be selective. Twitter link is automatic so not controllable – so remember that if you choose to link to Facebook. A lot of people have unfriended me because of my tweets being posted automatically.
#2 – Try to have a variation in content. e.g. I cover craft, books, tech and biz as well as my own stuff. I also RT within these subjects so my followers know what to expect.
#3 – register on U-Do and bizi websites, and join up as a paid member – the benefits outweigh the cost.
#4 – check it frequently, and only post when you have time to respond
#5 – Make sure if you include an image that you use Twitter’s attaching options so it can be seen without clicking on a link.

In terms of software, I use TweetDeck which gives me a constantly updated feed, as well as easy RT, lists and search columns for running chats in. I also use as I try to control my follows. So if I don’t follow you back immediately, I’m not being ignorant I’m just trying to find you a spot!

Also, I would now advise to make the most of Twitter’s new image guidelines and possibilities. Now you can tag images, use multiple images to one post and more! A blog post on this soon!

First posted on 21/11/2013
Written by Natalie Ballard and updated for Kissed Off

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Follow back that Tweeter!

How many times have you been to a face to face networking event and been told “It’s not about the people in the room”

What makes you think that this works any differently on Twitter or other social media platforms. I’ve been told twice this week that people don’t follow back unless they are interested in what that one individual has to say, but never has the above idiom been more important than on Twitter. Each RT we do is broadcast to our followers, so although your Tweet has been RT’d by a Plumber, that Plumber may have countless contacts within your industry. As a graphic designer personally every industry is my target industry, but just because you don’t see why the person is following you doesn’t mean you shouldn’t follow back.


Do your research, and if you find your new follower only tweets “Buy 1000 followers here http://…”; don’t bother following back. Likewise if their tweets are obviously spams and scams, or if they are just looking for numbers.

My rules for a follow…

  1. Are they interested in my tweets – have they RTd, favourited or replied to at least one of my tweets?
  2. What are their tweets like – do I want to RT and would I feel comfortable with having their regular updates appearing on my wall?
  3. Are they in my industry or have synergy with my business?
  4. Are they a potential customer?
  5. Are they within my tweeting zones of biz, tech, craft and design?

I also frequently edit my follows – am I still interested in their feed, do they still follow me, are they still active?

Originally published 17/12/2013 by Natalie Ballard