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The importance of imagery within your social marketing

Visual Social Media

Social Marketing: Click on the image above to visit the full story over on Adobe Slate.

This week’s blog post covers social marketing for non-visual businesses. Just because you don’t have a product to “tweet”, doesn’t mean you shouldn’t be including imagery within your posts. Imagery has become such a strong force within social media, that plain text posts often go ignored no matter how good the content! Learn how to approach your social feed differently to make the most of your business and maybe even attract a new audience to what you have to offer.

There are now so many options for creating images and “memes” for social media that the focus is now on your creativity rather than your ability. Personally I have a thing for Adobe Post – its a great way of creating imagery quickly either based on your photos or public domain imagery for a variety of purposes – from website mockups to blog headers! For those who don’t feel they can see a solution for their feed, we can help! We can supply either full social marketing campaigns or a single image (and all points in-between). You can find a little more on this service here.

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Are you encountering a creative problem?

Kissed Off Seminar Poster

We’ve taken the initiative and put the solutions of many creative problems faced by our authors into one big webinar.

Problem 1: Time

We’ll be covering this issue from several different angles – from lifestyle choices to give us more energy, to learning to free up time for creativity. The focus will be on doing more while working less.

Problem 2: Creative Block

The dreaded blank page syndrome – we’ve all been there no matter what our creative background. However, we have way and means of helping you to get something down on that blank page that will help you to focus on your goal.

Problem 3: Confidence

Our speakers have been selected to give you the best start for your writing journey. Topics will include finding your writing voice through to how to build a happier and healthier approach to life.

Problem 4: Money

This is the big elephant in the corner no-one really wants to mention. Yet we have ways and means to get around the issue, and self-publishing doesn’t have to cost the earth.

Problem 5: Accessibility

A number of our authors suffer from or care for those suffering from all types of disabilities and life altering illnesses. We want to show you how accessible not only is your writing to you, but also how accessible we can help you make it for others.

Problem 6: Marketing

There are two main types of this problem for authors – those who think they have enough of a following already so don’t need to do any additional marketing, and those who think they don’t have enough of a following to get published. We want to show you how both camps are wrong, and how you can use social media and other cost effective platforms to boost not only your sales but also your profile.

Book your space TODAY to take the first steps to solving the problem.

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How can an eBook market your business?

Concept stage

It seems everyone is now offering a free “eBook” about their service or area of expertise. These vary from a simple Word document through to an iPad app (and all points in-between). These range from a great use of the platform through to someone obviously producing it because they feel they HAVE to. However, with the right approach, an eBook CAN successfully market your business.

Types of business

Most businesses can benefit from an eBook to build an “expert” reputation, however I want to focus this post on those who can EASILY benefit from an eBook.

The visual business

So you’ve got hundreds of pins (and hopefully followers) on Pinterest – filled with your work, projects and products. An eBook can be a great way of drawing together visual media into one manageable package for distribution. A great way for reaching out to those who DON’T follow you on Pinterest, an eBook is more lasting than a tweet, instagram, snapchat etc and becomes a great way of informing your potential client. This could be an essential tool in your briefing process – “Is there a particular project or style you liked?”, “Could we apply this approach to your sector?” and so much more. It also becomes a great catalogue – include links to your online shop, your client’s products etc. and because its DIGITAL it can be quickly updated without the COST IMPACT of traditional printing.

The one touch business

For those who will probably only work with their clients 1-3 times, an eBook can be a great way to educate a client who may not understand the intricacies of your business. For example, an estate agent could take the reader through the process of selling their first home – legalities, checklists, essential actions, accepting an offer or asking for more. This type of eBook is great for the legal sector, weddings (for most 😀 … and divorce), pensions and investments, wills and probate, instruction services (driving, piloting, seamanship), estate and letting services and educational services.

The expert business

An eBook is a great way for building an expert reputation using your inherent knowledge of your sector, the services you offer and how they benefit your potential client. This is particularly the case for the professional services industry – architects, engineers, doctors, specialists and accountants. An expert reputation will help you to grow your business, both through your marketing but also by word of mouth where others can recommend you using your eBook to introduce you to potential clients you may not be aware of.

The lifestyle business

From cars to five star hotels, these are the businesses that people aspire to as a lifestyle choice. An eBook in its truest form can utilise many of the latest technologies to really showcase your brand to its best – from video through to interactive diagrams, there is a visual way to show your product to it’s best.

A well-designed eBook can help you market your business better – whether you choose to give it away, or if you decide to offer it as part of a bigger service. We can help you produce an eBook to promote your business from as little as £75.

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Book Launch: Tweet Your Way to Success by Samantha Kelly

Tweet Your Way to Success by Samantha Kelly

Tweet Your Way to Success by Samantha Kelly

Ever wondered what it is like to start a business? Have you asked yourself what do I need to do? What characteristics are needed?  How can I start a business when I have no money or experience? Does Twitter work as part of a marketing strategy for your business? How is it going to help me get my business out there? 

Well in this book, Samantha shows you how she started a business with no money and went from lone parent on social welfare to a top influencer and leader in her field. She will give her tips for Twitter and how to use it effectively using simple language and with a clear message that when you assist others it will come back to you. How to build relationships and nurture them.
And most importantly how to be yourself and use your personality to succeed!

You will be taken through starting out in business, networking and advice before moving onto creating your Twitter account and beyond!

Samantha used our Blog to Book package to bring her book to print! This great package uses your existing blog to create an amazing paperback book!

The first books will be dispatched on approximately 12th June 2014 (provisional date, actual despatch will be notified). Those with pre-orders will be dispatched first. The book will be available on Amazon, however Amazon RRP will be more expensive.

Samantha Kelly is an Ireland-based business woman who has appeared on Dragon’s Den as well as a host of media programs. Following the sale of her first successful business, she has now launched Tweeting Goddess to help those wanting to use Twitter to grow their business.

Buy this book through us here for only £7.99 +P&P or in digital format for £4.00

Tweet Your Way to Success
Tweet Your Way to Success by Samantha Kelly
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Blogger? Why not be an Author?

As we celebrate the launch of pre-orders for “Tweet Your Way to Success”, the focus now moves onto helping other bloggers achieve their publishing dreams.

Samantha’s book started life as a Blog “Tweeting Goddess” and uses the “Blog to Book” package to produce a paperback book based on her existing Blog style and content. We’ve helped Sam to curate her existing content into a coherent text. We have also suggested elements of original content to give an in-depth book on social media and business. We’ve taken her text, and created a visually stimulating book that can be read in one sitting, but also has plenty of key points, stats and charts for future quick reference.

If you are a Blogger, this could be you and your new book! We don’t have any pre-conceived ideas of your blog, and we include your input at every step of the way. Our previous titles have included a range of health and fitness titles, cookbooks, business guides and more! You can even change the paperback to an eBook option, or pay a supplement for both!

Samantha has been enthusing about our service on her social media and even a post on her blog. So feel free to take a look at what she’s had to say, as well as looking at the package in more depth here on this site.

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5 Things I Love About What I Do

In any business or career there are always highs and lows, the trick is to concentrate on the highs. There are things I love about what I do, and I want to share these with you.

#1 – The smell of print

This may seem odd in this day of digital publishing, but I still love the smell of print. Even if its a Blurb or CreateSpace book – nothing beats that just printed smell and the sensation of achievement when I first hold that book (or whatever else) in my hands and turn the first page.

#2 – The Client’s response

As we are starting at the end of the process, I also love seeing my client’s faces when they hold their final product for the first time. Recently, I had the most overjoyed reaction to a lovely book “Girls Who Do It” by Sophie Reynolds (Available on Amazon ), and it made me realise that what I do is not the important thing, but how I do it and what it gives my clients. A book can mark the achievement of a lifelong dream, so the sense of achievement is no longer contained to me, but also extends to my clients and their co-authors and family.

#3 – A good Client relationship

The best design comes from a good healthy client/designer relationship. My best work has been for those who not only trust me in my knowledge, but also in my respect for theirs. Some of my clients have become friends with whom we have shared interests and even lifetime goals.

#4 – The thrill of the first proof

This point is where many a design (or designer) has become unstuck. However I have received some my best praise at that initial proof stage – whether through promptness of turnaround or assessment of brief, the first proof is a crucial first step in the client/designer relationship.

#5 – The concept

Following the initial client meeting(s), the concept stage is the most free part of the process. Sometimes it is daunting to start with that blank sheet, especially if the client has given you little direction, but sometimes the best solution is to start doodling. Rough frameworks, areas of content, lists of visual priorities are all good to break that blank page fear.

So when things get difficult, focus on the positives – make lists, doodle and make mistakes – this is how we expand our creativity. If you are the client,… learn to trust your designer as long as he/she listens to you also – only then will the best design occur.

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How can a USB TwistKey support your business

At every trade show we attend, stands were inundated with free USB sticks to give away. These either contain some custom content or supplied blank. We offer an alternative – the USB TwistKey, which makes your USB a much more tactile and versatile media.

So how does this little box improve on the free USB stick? Firstly, its great at securing your stick from damage – whether that be in the bottom of your handbag or briefcase, or for mailing through our postal system. Secondly, they feel like little books (I love all things miniature) and can be printed on all faces. This gives you more space to display your message before someone even puts your USB in their computer (and you can even add Augmented Reality now if you want).

But this is not why I think the USB TwistKey is amazing… its because of what it offers to business and individuals who run seminar and training sessions. While at the Adobe event last June, I realised that 99% of the audience were utilising technology to “record” their day. Instead of using Evernote and other note taking technologies that won’t talk to each other, how great would it be to be able to run an interactive fillable PDF with coursework that is consistent across your audience! The content remains valuable and perpetuates your brand on your clients desk for months and years to come. Better still, with the advances in technology, how great would it be if we could get all these PDFs talking to each other so group learning is so much easier within the theatre setup.

So if you’ve got a project or product that you think would benefit from a TwistKey, why not talk to us today!

USB TwistKey at Festival of Innovation, Malvern

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How quick can we do an eBook?

The answer for Kissed Off Publications is in one night! We created an eBook especially for the second day of Festival of Innovation. We featured a local musician for the soundtrack and even an audio snippet of one of our client testimonials for our service!

The key is in preparation. We already had a design style in mind as well as all our media prepped to go. We now have an iBook we can send to clients introducing our packages, workflow and additional services. Looking forward to uploading it for free download from iTunes soon. In the meantime, you can contact us for a copy either by email or download from www.kissedoffcreations.co.uk or www.kissedoffpublications.co.uk

This could be your eBook. You already have content on websites, in brochures or even proposals to clients. We can help you repurpose this content into a great eBook that promotes your business. We can even enable it to be updatable by you (dependent on format), include audio and video media, or even product animations!

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A Tweet a Day to Sell Your Book

One of the questions I often see asked on forums across the internet is “How can I use social media to market my book?”

So you’ve published your book – great – published it with us – better still! And even if you didn’t publish your book with us, you can market it on our site. But now what…

You’ve sold a few to friends and family, and your initial tweet about your launch has been and gone – but how do you keep the buzz going? Simple, start tweeting again! There are lots of book tweeters who are only too happy to feature your title for little to no cost to all their followers. Start tagging your post to get instant retweets. Hashtags are a great way of pushing your tweets beyond your audience – you could hashtag a particular retweeter (e.g. Bizitalk – great for business titles), a topic (e.g. #photography) or indeed your publisher.

Publishers love clients who feedback about their process and will happily continue to promote your book long after it has been published. However, even doing this you may be missing out on a potential audience – so we recommend taking part in Twitter chats. These are again enabled by hashtags (e.g. #Worcestershirehour) and typically last an hour and can be based on geographical area, interest or target audience. Twitter chats are HUGE for us, we cannot overstate their importance in our working week, whether its new readers or writers – or even suppliers. Plus they are great fun, and will always boost your followers!

So that’s Twitter dealt with,… but what about other social media

Get a Facebook Fan Page – it gives you traceable data on how many people are reading your posts. Its no good shouting out about your book endlessly to the same 10 friends that read it last time! A page is the only way to draw in new people – invite them from your Twitter and they will tell their friends by association. This is a great way to build a following – and ideally should be done before you even launch your book.

Google+ is a must – it will help you in your Google rankings as well as having a different audience to Facebook. Another great boost to mention at this point is a video for your book. For as little as £45 you could have a video on YouTube which will again boost your Google rankings.

LinkedIn is probably the hardest to utilise, and therefore least utilised, book promoting platforms there is. While you may have a vast network, it is tricky to target your posts to those who would be interested. The key to LinkedIn is groups. Find a group that works for you, and keep being active. By being active your ranking within the group will go up, and your posts will become easier to find.

This is only a brief intro for social media for authors, but over the next few weeks I hope to cover each topic in greater depth.

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Why write a book for my business?

  • I don’t need a book to promote my business

  • I haven’t got time to write a book

  • I want to write a book but I don’t know where to start

  • I haven’t got the resources to publish a book

The chances are if you’ve spoken to me about the title subject, you’ve come back with one of the four bullet points. However, the book/eBook/app is rapidly becoming a key marketing tool for a range of very different businesses – and each business utilises their book in a very different way.

#1 – THE MARKETING TOOL

A book is a great way of not only promoting your business, but also the service you provide and can give you the “expert” perspective. After all, people generally do not decide to publish a book without having a great deal of knowledge and research in their chosen book subject. A book is also a great way to market a visual based business, and it has staying power beyond that of a portfolio you show briefly within a client meeting.

#2 – THE TRAINING TOOL

We can supply your training material in a number of published formats for you to upsell to your students or provide as part of a seminar or course. These include printed workbooks, interactive publications and even all your coursework in an editable format on a USB memory stick in our Twistkey format option! You could also use your training book as an Office Manual or other means of training your staff in topics unique to your company.

#3 – THE DEMONSTRATION TOOL

With our interactive publications, you can give full product demonstrations in video, audio and animated forms. This is great for products that are new to market that people will not have seen before. Not everybody can understand a product from a flat leaflet, or has time to arrange a personal demonstration.

#4 – THE UPSELL TOOL

A book could be the start of a subscription, with regular updates being published on a monthly, bi monthly or annual basis. We can also provide binders and other packaging options to enable up-sell products.

#5 – THE BUSINESS TOOL

Your book could form the core of your business, particularly for training based authors. We can help you with not just selling your book, but also with coordinating affiliate programs, seminars and other media for the training circuit.

Our support

Our packages will support you from initial idea through to publishing and beyond. We have lots of bolt on options – including proof reading, copywriting, illustration, photography and augmented reality! Contact us today on how we can support your business.

12 Habits of Happily Lean People
12 Habits of Happily Lean People