It seems everyone is now offering a free “eBook” about their service or area of expertise. These vary from a simple Word document through to an iPad app (and all points in-between). These range from a great use of the platform through to someone obviously producing it because they feel they HAVE to. However, with the right approach, an eBook CAN successfully market your business.
Types of business
Most businesses can benefit from an eBook to build an “expert” reputation, however I want to focus this post on those who can EASILY benefit from an eBook.
The visual business
So you’ve got hundreds of pins (and hopefully followers) on Pinterest – filled with your work, projects and products. An eBook can be a great way of drawing together visual media into one manageable package for distribution. A great way for reaching out to those who DON’T follow you on Pinterest, an eBook is more lasting than a tweet, instagram, snapchat etc and becomes a great way of informing your potential client. This could be an essential tool in your briefing process – “Is there a particular project or style you liked?”, “Could we apply this approach to your sector?” and so much more. It also becomes a great catalogue – include links to your online shop, your client’s products etc. and because its DIGITAL it can be quickly updated without the COST IMPACT of traditional printing.
The one touch business
For those who will probably only work with their clients 1-3 times, an eBook can be a great way to educate a client who may not understand the intricacies of your business. For example, an estate agent could take the reader through the process of selling their first home – legalities, checklists, essential actions, accepting an offer or asking for more. This type of eBook is great for the legal sector, weddings (for most 😀 … and divorce), pensions and investments, wills and probate, instruction services (driving, piloting, seamanship), estate and letting services and educational services.
The expert business
An eBook is a great way for building an expert reputation using your inherent knowledge of your sector, the services you offer and how they benefit your potential client. This is particularly the case for the professional services industry – architects, engineers, doctors, specialists and accountants. An expert reputation will help you to grow your business, both through your marketing but also by word of mouth where others can recommend you using your eBook to introduce you to potential clients you may not be aware of.
The lifestyle business
From cars to five star hotels, these are the businesses that people aspire to as a lifestyle choice. An eBook in its truest form can utilise many of the latest technologies to really showcase your brand to its best – from video through to interactive diagrams, there is a visual way to show your product to it’s best.
A well-designed eBook can help you market your business better – whether you choose to give it away, or if you decide to offer it as part of a bigger service. We can help you produce an eBook to promote your business from as little as £75.