As it’s #NationalStationeryWeek this week (25-31 April 2016), I thought I would write a post on why great stationery is so important to businesses.
Stationery goes beyond simple letterheads, compliment slips and business cards. When stocktaking your stationery this month, you should consider the following points:
- Is all of the information up-to-date with the current status of my business?
- Does all of my stationery comply with the relevant statutory guidance?
- How high is my turnover on stationery? Is it becoming irrelevant too quickly?
- Are we ordering enough or too little?
- Does it need a refresh to make it more in keeping with our brand aims and current target market?
Going beyond letterheads
Could a series of templated stationery help your staff to become more effective in their work? Or could it help with issues within your business? Taking example from our own business, we use templates for quote requests, proof approvals and other key stages of project development. By using these templates, we make sure all key details are consistent – lets break them down to see how they help us.
Quote Requests – we request quotes for one project from several sources. By using a standard template, we can ensure all resulting quotes are for the same specification. This makes the task of choosing the supplier quicker for quoting, meaning our clients get our quotes back quicker.
Proof Approval – rather than keep asking each client to cover the same points by email, we include these as part of our proof approval form. This is then included with our digital proofs for sign off within the document, and locks the file.
Print Ordering – this mirrors our Quote Request form so what we ask for in our quote is what is ordered. This means any discrepancies can be questioned with confidence, it also means the project has a paper trail that is linked to its Project ID throughout.
Terms and Conditions – if you have detailed terms and conditions, it may be cheaper to have these printed commercially.
How could templates stationery help your business becoming more efficient or more protected?