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Cover image: the Importance of a Great Cover!

Portfolio-Mockup

This month we have seen a number of cover issues arise. I thought this week’s blog post could be a way of covering these frequently asked questions to help you get your book right first time.

Can I use a cover I’ve already had designed?

Our packages all include cover design, however some authors come to us having one “ready to go”. In some cases, we are approached as “I’ve had this designed for me by [my daughter, my neighbour, a uni student, my dog]”, and while we celebrate creativity in all its forms, great cover design is key to good sales. People unfortunately DO judge books by their covers, and when its shown at 2x4cm on Amazon it needs to make an impact!

I’ve even received covers from other graphic designers that don’t meet the basic standards! Artwork not in the correct ratio, let alone the correct size and resolution for print. A few have even come with licensing issues (and therefore fall foul of our terms and conditions).

Cover guidelines for designers

If you are going to use another professional designer and/or illustrator to design your cover, then we recommend the following…

  • Add on extra design for bleeds as well as any formatting issues that may arise through changes in your book. We would recommend a 9th of your cover design size all the way around – too much is a lot better than too little.
  • Make sure artwork is supplied in a vector-based format PDF, with fonts embedded.
  • Any images and fonts used must be supplied with appropriate proof of licences.
  • Do not provide spine artwork with text unless your title is over 130 pages.
  • If your design has an underlying texture, provide this as a separate file.
  • Ensure your cover is legible when viewed at thumbnail size.
  • Mock book covers are unacceptable.

What we do with unacceptable designs

Where we are provided with unacceptable covers, we either ignore the file provided or use it as a base concept (depending on the issue).

A recent example used a strong concept, but all the images used had licensing issues. Instead, we used the basic concept to create a stronger, impactful cover that works much better on the platform.

Where this is not possible, we will ask you about the file you have provided in order to get a brief for your new cover.

Our usual process for cover design

Where we are left to do the cover design as included with your package, we simultaneously design your cover to fit your book’s specification as well as viewing it at thumbnail size. Our vast experience in cover design has been honed across many platforms, so we can deliver cross platform success.

Our cover development stage occurs towards the end of our process. Once, your book inners have been completed, we can ensure the perfect design including any spine that may need to be included. Before the sign off of your inners, this cannot be guaranteed. So by this time, we thoroughly know your book and its intended/likely audience, sales platforms and production methods.

We develop 3 initial concepts for your book outer as well as how the back of the book would work. It’s easy in these times of online book buying to underestimate the importance of your back cover. You can then choose your preferred concept, mix and match or we can create a new concept based on your feedback.

Once you are happy with your book design, we also develop a mock up book for social media and other marketing strategies. That way, you can market your book before its even out on Amazon. We encourage our authors to build their following throughout the book publishing process. If you want to ask your followers about your book concepts that is fine, and we can even help you by supplying social sized images.