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The importance of imagery within your social marketing

Visual Social Media

Social Marketing: Click on the image above to visit the full story over on Adobe Slate.

This week’s blog post covers social marketing for non-visual businesses. Just because you don’t have a product to “tweet”, doesn’t mean you shouldn’t be including imagery within your posts. Imagery has become such a strong force within social media, that plain text posts often go ignored no matter how good the content! Learn how to approach your social feed differently to make the most of your business and maybe even attract a new audience to what you have to offer.

There are now so many options for creating images and “memes” for social media that the focus is now on your creativity rather than your ability. Personally I have a thing for Adobe Post – its a great way of creating imagery quickly either based on your photos or public domain imagery for a variety of purposes – from website mockups to blog headers! For those who don’t feel they can see a solution for their feed, we can help! We can supply either full social marketing campaigns or a single image (and all points in-between). You can find a little more on this service here.

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Are you encountering a creative problem?

Kissed Off Seminar Poster

We’ve taken the initiative and put the solutions of many creative problems faced by our authors into one big webinar.

Problem 1: Time

We’ll be covering this issue from several different angles – from lifestyle choices to give us more energy, to learning to free up time for creativity. The focus will be on doing more while working less.

Problem 2: Creative Block

The dreaded blank page syndrome – we’ve all been there no matter what our creative background. However, we have way and means of helping you to get something down on that blank page that will help you to focus on your goal.

Problem 3: Confidence

Our speakers have been selected to give you the best start for your writing journey. Topics will include finding your writing voice through to how to build a happier and healthier approach to life.

Problem 4: Money

This is the big elephant in the corner no-one really wants to mention. Yet we have ways and means to get around the issue, and self-publishing doesn’t have to cost the earth.

Problem 5: Accessibility

A number of our authors suffer from or care for those suffering from all types of disabilities and life altering illnesses. We want to show you how accessible not only is your writing to you, but also how accessible we can help you make it for others.

Problem 6: Marketing

There are two main types of this problem for authors – those who think they have enough of a following already so don’t need to do any additional marketing, and those who think they don’t have enough of a following to get published. We want to show you how both camps are wrong, and how you can use social media and other cost effective platforms to boost not only your sales but also your profile.

Book your space TODAY to take the first steps to solving the problem.

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Tweet Your Way to Success by Samantha Kelly

Tweet Your Way to Success (book)

As part of our continued improvement for our Authors, you can now purchase their books directly on Amazon.

The first book to be listed this way is Tweet Your Way to Success by Samantha Kelly. This is an essential guide to Twitter for any new and small business owner covering how to get the most out of Twitter.

Buy it now or read more on Amazon

 

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One from our 2014 Archives – Ireland Book Launch for Samantha Kelly

We had the honour of attending Samantha’s book launch for Tweet Your Way to Success in Ireland a week ago.

Although it was a very brief encounter (we had to catch a train back up north), we thoroughly enjoyed The Book Centre, Wexford – both their products and the welcome we received. They had created a great window display in honour of the event as well as a local press photographer in attendence. There was even cake! It was so sad we had to leave before we even got a slice – it looked awfully yummy.

Nat had the honour of introducing Samantha, who gave a brief speech before signing copies of books. At this point we had to dash back across Wexford to the station.

Samantha Kelly pictured at the Tweet Your Way to Success Book Launch Ireland
Tweet Your Way to Success Book Launch Ireland

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PRESS RELEASE: Tweet Your Way to Success (Social Media)

Tweet Your Way to Success by Samantha Kelly

From 0 to 13.9k followers from her kitchen table and now Samantha Kelly (aka Tweeting Goddess) releases her first book.

Tweet Your Way to Success (book)
Tweet Your Way to Success by Samantha Kelly

In the début title ‘Tweet Your Way To Success’ Samantha tells us how she started a business with no money, going from lone parent on social welfare to a highly influential leader in her field. There are sections on starting your own business, how to turn your business around, tips on using social media and how to network and build on relationships. Samantha is a former Dragons Den applicant, most recently making her mark in social media through the creation of #Irishbizparty a place where Irish businesses can connect and network freely using both Twitter and Facebook.

Tweet Your Way to Success by Samantha Kelly is available to purchase now in Paperback or eBook.

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Book Launch: Tweet Your Way to Success by Samantha Kelly

Tweet Your Way to Success by Samantha Kelly

Tweet Your Way to Success by Samantha Kelly

Ever wondered what it is like to start a business? Have you asked yourself what do I need to do? What characteristics are needed?  How can I start a business when I have no money or experience? Does Twitter work as part of a marketing strategy for your business? How is it going to help me get my business out there? 

Well in this book, Samantha shows you how she started a business with no money and went from lone parent on social welfare to a top influencer and leader in her field. She will give her tips for Twitter and how to use it effectively using simple language and with a clear message that when you assist others it will come back to you. How to build relationships and nurture them.
And most importantly how to be yourself and use your personality to succeed!

You will be taken through starting out in business, networking and advice before moving onto creating your Twitter account and beyond!

Samantha used our Blog to Book package to bring her book to print! This great package uses your existing blog to create an amazing paperback book!

The first books will be dispatched on approximately 12th June 2014 (provisional date, actual despatch will be notified). Those with pre-orders will be dispatched first. The book will be available on Amazon, however Amazon RRP will be more expensive.

Samantha Kelly is an Ireland-based business woman who has appeared on Dragon’s Den as well as a host of media programs. Following the sale of her first successful business, she has now launched Tweeting Goddess to help those wanting to use Twitter to grow their business.

Buy this book through us here for only £7.99 +P&P or in digital format for £4.00

Tweet Your Way to Success
Tweet Your Way to Success by Samantha Kelly
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Success as Samantha Kelly launches her first book!

Pre-order: Tweet Your Way to Success

Coming at the end of the month is Samantha Kelly’s (aka Tweeting Goddess) first book! Her debut title is on how to use Twitter and social media for your business. From starting up your business to how to turn your business around, Ms Kelly’s book covers both the highs and lows of social media and business.

Tweet Your Way to Success is suitable for social media and computer novices. Those who already use social media but have found it is not benefitting their business will also find useful tips to improve. It contains not only Ms Kelly’s own Twitter stories, but also those of her network of how they have benefitted from Twitter in their own businesses.

It also has a section on starting your own business. Building on Samantha’s experience is a great platform for any new entrepreneur. A former Dragons Den applicant, Samantha has built up several successful businesses. These were in a range of fields, having built up her experience since her first business.

So make sure you use Twitter effectively to build up your business to success, through improved sales, new contacts and just through talking to your peers. And you can even do it in your PJs!

Please note: Price has yet to be confirmed and book may not be available for upto two weeks. Pre-order option only registers interest and does not constitute an order of the product. You will be notified as soon as product is ready to order.

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A Tweet a Day to Sell Your Book

One of the questions I often see asked on forums across the internet is “How can I use social media to market my book?”

So you’ve published your book – great – published it with us – better still! And even if you didn’t publish your book with us, you can market it on our site. But now what…

You’ve sold a few to friends and family, and your initial tweet about your launch has been and gone – but how do you keep the buzz going? Simple, start tweeting again! There are lots of book tweeters who are only too happy to feature your title for little to no cost to all their followers. Start tagging your post to get instant retweets. Hashtags are a great way of pushing your tweets beyond your audience – you could hashtag a particular retweeter (e.g. Bizitalk – great for business titles), a topic (e.g. #photography) or indeed your publisher.

Publishers love clients who feedback about their process and will happily continue to promote your book long after it has been published. However, even doing this you may be missing out on a potential audience – so we recommend taking part in Twitter chats. These are again enabled by hashtags (e.g. #Worcestershirehour) and typically last an hour and can be based on geographical area, interest or target audience. Twitter chats are HUGE for us, we cannot overstate their importance in our working week, whether its new readers or writers – or even suppliers. Plus they are great fun, and will always boost your followers!

So that’s Twitter dealt with,… but what about other social media

Get a Facebook Fan Page – it gives you traceable data on how many people are reading your posts. Its no good shouting out about your book endlessly to the same 10 friends that read it last time! A page is the only way to draw in new people – invite them from your Twitter and they will tell their friends by association. This is a great way to build a following – and ideally should be done before you even launch your book.

Google+ is a must – it will help you in your Google rankings as well as having a different audience to Facebook. Another great boost to mention at this point is a video for your book. For as little as £45 you could have a video on YouTube which will again boost your Google rankings.

LinkedIn is probably the hardest to utilise, and therefore least utilised, book promoting platforms there is. While you may have a vast network, it is tricky to target your posts to those who would be interested. The key to LinkedIn is groups. Find a group that works for you, and keep being active. By being active your ranking within the group will go up, and your posts will become easier to find.

This is only a brief intro for social media for authors, but over the next few weeks I hope to cover each topic in greater depth.

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My Tips for Twitter Success

Following a brilliant event at WorcestershireHour LIVE last November, I thought I should share some tips I have found for working with Twitter after being called a Twitter Queen! For those who want to know what WorcestershireHour is – join in on Twitter every Monday 8-9pm for business and charity networking. You can follow me @natballard and Kissed Off @KissedOff

10 Twitter tips

#1 – follow @bizitalk and @udontework (or anyone else on my allstars list – great for RTs, and be sure to RT in return!)
#2 – If you are mentioning your product or anything else you want Retweeting, first say “pls RT”, secondly be sure to add #bizitalk and #udobiz for automatic retweets as well as other relevant hashtags that you will find along your Twitter journey.
#3 – there are some great twitter hours out there. The best for us is Worcestershire Hour – phenomenally busy and we had our first live event on Monday along with TV and radio coverage. To join in make sure you add the chats hashtag e.g. #WorcestershireHour
#4 – Tweet to give and not to get. For every post you tweet about your product, you should do roughly 10 RTs, 5 personal tweets, 3 useful snippets of information
#5 – People buy from people, this is never truer than on Twitter. People know me at networking events by my twitter profile alone! If possible get known by a nickname – hence my tag is Nat and not Natalie, and have a good photo and not a logo as your icon. As I have two accounts I can do both, and the difference between the two accounts is astonishing! Don’t be an egg!
#6 – Support your local businesses by RTing, and remember that networking is not just to the people in the chat or conversation but also all their followers.
#7 – If you have a good news story, tell it – either by snippets or link to a blog post. A great way to drive traffic to your blog!
#8 – Tweet links to blog posts, LinkedIn content and other sites as well as your own site. This lets your followers see there is more to your involvement than just your own website.
#9 – Make lists of your regular RTrs, clients and suppliers for easy targeting of tweets.
#10 – Be consistent, tweet daily and NEVER tweet drunk LOL

To get the most out of Twitter

#1 – Connect it to LinkedIn in your account settings on both sites. Don’t send everything you say on LinkedIn to twitter tho – be selective. Twitter link is automatic so not controllable – so remember that if you choose to link to Facebook. A lot of people have unfriended me because of my tweets being posted automatically.
#2 – Try to have a variation in content. e.g. I cover craft, books, tech and biz as well as my own stuff. I also RT within these subjects so my followers know what to expect.
#3 – register on U-Do and bizi websites, and join up as a paid member – the benefits outweigh the cost.
#4 – check it frequently, and only post when you have time to respond
#5 – Make sure if you include an image that you use Twitter’s attaching options so it can be seen without clicking on a link.

In terms of software, I use TweetDeck which gives me a constantly updated feed, as well as easy RT, lists and search columns for running chats in. I also use unfollowers.me as I try to control my follows. So if I don’t follow you back immediately, I’m not being ignorant I’m just trying to find you a spot!

Also, I would now advise to make the most of Twitter’s new image guidelines and possibilities. Now you can tag images, use multiple images to one post and more! A blog post on this soon!

First posted on kierabloom.wordpress.com 21/11/2013
Written by Natalie Ballard and updated for Kissed Off

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Follow back that Tweeter!

How many times have you been to a face to face networking event and been told “It’s not about the people in the room”

What makes you think that this works any differently on Twitter or other social media platforms. I’ve been told twice this week that people don’t follow back unless they are interested in what that one individual has to say, but never has the above idiom been more important than on Twitter. Each RT we do is broadcast to our followers, so although your Tweet has been RT’d by a Plumber, that Plumber may have countless contacts within your industry. As a graphic designer personally every industry is my target industry, but just because you don’t see why the person is following you doesn’t mean you shouldn’t follow back.

THERE ARE EXCEPTIONS HOWEVER…

Do your research, and if you find your new follower only tweets “Buy 1000 followers here http://…”; don’t bother following back. Likewise if their tweets are obviously spams and scams, or if they are just looking for numbers.

My rules for a follow…

  1. Are they interested in my tweets – have they RTd, favourited or replied to at least one of my tweets?
  2. What are their tweets like – do I want to RT and would I feel comfortable with having their regular updates appearing on my wall?
  3. Are they in my industry or have synergy with my business?
  4. Are they a potential customer?
  5. Are they within my tweeting zones of biz, tech, craft and design?

I also frequently edit my follows – am I still interested in their feed, do they still follow me, are they still active?

Originally published 17/12/2013 by Natalie Ballard