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5 Things I Love About What I Do

In any business or career there are always highs and lows, the trick is to concentrate on the highs. There are things I love about what I do, and I want to share these with you.

#1 – The smell of print

This may seem odd in this day of digital publishing, but I still love the smell of print. Even if its a Blurb or CreateSpace book – nothing beats that just printed smell and the sensation of achievement when I first hold that book (or whatever else) in my hands and turn the first page.

#2 – The Client’s response

As we are starting at the end of the process, I also love seeing my client’s faces when they hold their final product for the first time. Recently, I had the most overjoyed reaction to a lovely book “Girls Who Do It” by Sophie Reynolds (Available on Amazon ), and it made me realise that what I do is not the important thing, but how I do it and what it gives my clients. A book can mark the achievement of a lifelong dream, so the sense of achievement is no longer contained to me, but also extends to my clients and their co-authors and family.

#3 – A good Client relationship

The best design comes from a good healthy client/designer relationship. My best work has been for those who not only trust me in my knowledge, but also in my respect for theirs. Some of my clients have become friends with whom we have shared interests and even lifetime goals.

#4 – The thrill of the first proof

This point is where many a design (or designer) has become unstuck. However I have received some my best praise at that initial proof stage – whether through promptness of turnaround or assessment of brief, the first proof is a crucial first step in the client/designer relationship.

#5 – The concept

Following the initial client meeting(s), the concept stage is the most free part of the process. Sometimes it is daunting to start with that blank sheet, especially if the client has given you little direction, but sometimes the best solution is to start doodling. Rough frameworks, areas of content, lists of visual priorities are all good to break that blank page fear.

So when things get difficult, focus on the positives – make lists, doodle and make mistakes – this is how we expand our creativity. If you are the client,… learn to trust your designer as long as he/she listens to you also – only then will the best design occur.

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LoveTwyst in the Eyes of a Child – YouTube

LoveTwyst Join Up Offer

LoveTwyst in the Eyes of a Child – YouTube.

A video short for our LoveTwyst wedding and event photography product. LoveTwyst is a unique blend of digital photo album, USB stick with photos and album as well as image access cards to share your photos with your guests and enable them to purchase your photos.

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How can a USB TwistKey support your business

At every trade show we attend, stands were inundated with free USB sticks to give away. These either contain some custom content or supplied blank. We offer an alternative – the USB TwistKey, which makes your USB a much more tactile and versatile media.

So how does this little box improve on the free USB stick? Firstly, its great at securing your stick from damage – whether that be in the bottom of your handbag or briefcase, or for mailing through our postal system. Secondly, they feel like little books (I love all things miniature) and can be printed on all faces. This gives you more space to display your message before someone even puts your USB in their computer (and you can even add Augmented Reality now if you want).

But this is not why I think the USB TwistKey is amazing… its because of what it offers to business and individuals who run seminar and training sessions. While at the Adobe event last June, I realised that 99% of the audience were utilising technology to “record” their day. Instead of using Evernote and other note taking technologies that won’t talk to each other, how great would it be to be able to run an interactive fillable PDF with coursework that is consistent across your audience! The content remains valuable and perpetuates your brand on your clients desk for months and years to come. Better still, with the advances in technology, how great would it be if we could get all these PDFs talking to each other so group learning is so much easier within the theatre setup.

So if you’ve got a project or product that you think would benefit from a TwistKey, why not talk to us today!

USB TwistKey at Festival of Innovation, Malvern