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Why you SHOULD reinvent the wheel! A look at designing for a mobile audience.

Why you SHOULD reinvent the wheel blog post image

Following a seminar event I attended yesterday, I did some blogging on the fly with Adobe Slate .

Why you SHOULD reinvent the wheel blog post image
Why you SHOULD reinvent the wheel blog post image

When technology advances the temptation is to make it imitate that which went before. With advances in mobile technology, an example for our industry is eBooks that “flip” pages and essentially imitate its traditional equivalent. However, by seeking to emulate the traditional equivalents, we are missing opportunities to create new immersive experiences that make the most of the platforms we are viewing the content upon. Those who have read my blog posts will recognise my synergy with this view as well as seeing how our approach to projects differ to those who seek to create digital literature simply by turning it into a PDF (either with or without page flip) rather than making the most of its capabilities.

I found the event stimulating and challenging, and following having attended we will now make our site responsive but not focus as strongly on mobile content and instead focus on creating an app that will blend the best bits of this blog along with some unique content such as covering the events we attend and industry news. To view the original post click on the image to the left to find out why an app really is the way to go for your mobile audience.

I hope you find this blog post as interesting as I found the event, while challenging your preconceptions about tablet and smartphone use.

Coincidentally, the blog post was written on the move using my mobile device. I could have logged in to WordPress to do this, but I found using the Adobe Slate app more convenient and easier to use with the intermittent signal you get while out and about travelling. This proving many of the points we discussed at the event, and I can’t wait to discuss the available options with both existing and new clients soon!