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The importance of imagery within your social marketing

Visual Social Media

Social Marketing: Click on the image above to visit the full story over on Adobe Slate.

This week’s blog post covers social marketing for non-visual businesses. Just because you don’t have a product to “tweet”, doesn’t mean you shouldn’t be including imagery within your posts. Imagery has become such a strong force within social media, that plain text posts often go ignored no matter how good the content! Learn how to approach your social feed differently to make the most of your business and maybe even attract a new audience to what you have to offer.

There are now so many options for creating images and “memes” for social media that the focus is now on your creativity rather than your ability. Personally I have a thing for Adobe Post – its a great way of creating imagery quickly either based on your photos or public domain imagery for a variety of purposes – from website mockups to blog headers! For those who don’t feel they can see a solution for their feed, we can help! We can supply either full social marketing campaigns or a single image (and all points in-between). You can find a little more on this service here.

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Blending two different cultures: a Branding Case Study

Blending brands

Branding our differences

We published a story on Adobe Slate yesterday about our process for a particularly tricky project – marrying two different businesses and product styles for a new joint venture. Click the image above to read the full article over on Adobe Slate, as well as visiting Plannercraft on Instagram and our Facebook page for more in progress shots.

There were a number of challenges we faced in blending two distinctly different branding styles for the businesses alone (see Relax & Grow and All Sorts of Performing Arts). This was before we even consider the joining of very different dance styles.