Tailor your brief
Great design starts with a great brief.
One of the most important things to consider all the possible uses you will have for your eBook:
- Will you want your eBook printed at a later stage?
- Will it be printed on an office inkjet printer and how would you bind it?
- If it could be professionally printed – how would you like it bound, are there any particular features and links that would need to change between versions?
- How will your eBook be distributed? Will it be embedded directly into a web page? By email?
The answer to these questions will allow us to tailor the physical specification of your eBook to your needs.
For example, the eBook below has been designed specifically so that it can be printed on an office printer without showing to typical white border that features on so many inkjet prints.
As this could be used at trade events, it has been specifically designed for wire binding as well as allowing for economical and easy printing. This extends, not only to the client, but also to the end user who may not necessarily want to read your eBook on screen and would prefer to read it on paper. By tailoring your specification at an early stage, it allows your eBook to be flexible for alternative uses at a later stage without adding additional costs to your project.
The briefing stage is also the time to specify any design requirements you have: branding, preference and target audience all have a bearing not only on colour scheme, but right through to accessibility options and font choices.
In the eBook below, the client had a very clear idea of how he wanted the eBook to look and gave clear examples. This has resulted in an eBook that was quick to conceptualise and is ready much quicker for publishing.