One of the questions I often see asked on forums across the internet is “How can I use social media to market my book?”
So you’ve published your book – great – published it with us – better still! And even if you didn’t publish your book with us, you can market it on our site. But now what…
You’ve sold a few to friends and family, and your initial tweet about your launch has been and gone – but how do you keep the buzz going? Simple, start tweeting again! There are lots of book tweeters who are only too happy to feature your title for little to no cost to all their followers. Start tagging your post to get instant retweets. Hashtags are a great way of pushing your tweets beyond your audience – you could hashtag a particular retweeter (e.g. Bizitalk – great for business titles), a topic (e.g. #photography) or indeed your publisher.
Publishers love clients who feedback about their process and will happily continue to promote your book long after it has been published. However, even doing this you may be missing out on a potential audience – so we recommend taking part in Twitter chats. These are again enabled by hashtags (e.g. #Worcestershirehour) and typically last an hour and can be based on geographical area, interest or target audience. Twitter chats are HUGE for us, we cannot overstate their importance in our working week, whether its new readers or writers – or even suppliers. Plus they are great fun, and will always boost your followers!
So that’s Twitter dealt with,… but what about other social media
Get a Facebook Fan Page – it gives you traceable data on how many people are reading your posts. Its no good shouting out about your book endlessly to the same 10 friends that read it last time! A page is the only way to draw in new people – invite them from your Twitter and they will tell their friends by association. This is a great way to build a following – and ideally should be done before you even launch your book.
Google+ is a must – it will help you in your Google rankings as well as having a different audience to Facebook. Another great boost to mention at this point is a video for your book. For as little as £45 you could have a video on YouTube which will again boost your Google rankings.
LinkedIn is probably the hardest to utilise, and therefore least utilised, book promoting platforms there is. While you may have a vast network, it is tricky to target your posts to those who would be interested. The key to LinkedIn is groups. Find a group that works for you, and keep being active. By being active your ranking within the group will go up, and your posts will become easier to find.
This is only a brief intro for social media for authors, but over the next few weeks I hope to cover each topic in greater depth.